Even in tight niches, a target group-optimized approach is possible
For effective use of your advertising budget
Benefit from the know-how of our specialists for online marketing
Profit from professional Google Display Campaigns
The Google Display Network consists of millions of affiliate websites that allow you to target, promote, create brand awareness and reach your core audience. This network includes services from Google (Youtube, Gmail, and DoubleClick ADExchange), and other websites like Heise, Spiegel, and Amazon.
A wide variety of smaller, even private websites, gives you the opportunity to act in targeted niche areas as well. Although these are not as well-attended as larger platforms, they guarantee focused access to highly-interested users, thereby reducing the spread and advertising wastage. Even the top-ranked and highly visible sites of your competitors can be part of the partner network – so you can “pick up” your target group directly from the competition.
The advantage that the Google Display Campaign has over Google’s search network is that you can display your advertising as part of the websites that your customers are using.
This is beneficial because users spend more time on partner networks to inform themselves about topics and products than in the search network. For new brands, it may make more sense to implement a display campaign prior to a search campaign. Before users search for your product or service, they need to know about it.
The strategic interplay of the different methods of advertising that Google offers to businesses is essential. Our experts will be pleased to assist you with the professional conception of your campaign.
The strategic implementation of your Google Display campaign is essential for its success. On the one hand, this means combining the different advertising options in a meaningful way and building on each one. On the other hand, this means the targeted and effective development of your display campaign for your target audience. Our experts constantly monitor your campaign and optimize it as needed.
Do you have an ongoing Google Display campaign and are not satisfied with the previous output? Our experts will take a closer look at the campaign and work out an optimized version to achieve your desired success. On request, we will gladly take over the ongoing support of your online application.
Need independent information about how Google offers to advertise your products and services on the Google Display Network? Our experts have been working with Google Ads for many years and are happy to give insight into the various forms of advertising. In a tailor-made workshop, we pick you up from your current state of knowledge and explain how Google Ads and display advertising works and what you have to pay attention to.